No, it's not what you sell or your prices or your selection or your service. It's the thing or things you can say that nobody else can. It ties to your passion, to why you decided to give your days to what you do.

Uh, so, is this just a job for you? Did you buy or start the company because you thought it was a good way to make money? Then, I can't help you. . .

What's your story?

The image above is of a Native America storyteller doll. It celebrates that person in each tribe who was the "keeper of the flame," the man or woman who knew the stories that defined the tribe.

From cave walls to campfires to town squares to front porches, the printed word, electronic media to the internet, we define ourselves by the stories we tell.

What's your story? Here's mine.